Fortune 500 communications leader and project management professional with a proven track record of building trust, managing cross-functional teams, and delivering results in matrix organizations. Expertise in customer communications, social media strategy, and digital marketing.
August 2022 - Present
Strategic advisor to Chief Customer Officer, managing executive presence and implementing multi-channel campaigns. Led the 2024 Bill Toolkit initiative with $250K budget resulting in 121M impressions and 18-point higher NPS for aware customers.
July 2017 - July 2022
Managed 20 social media feeds reaching 440,000 followers with 20M monthly impressions. Led social listening, advertising, and technology implementation requiring $200K investment to scale $500K+ annual social media spend.
November 2013 - June 2017
Led digital strategy and six-member content team reaching 1M+ users monthly. Developed performance reports for leadership and supported infrastructure funding policy initiatives.
June 2013 - October 2013
Consulted with retail account executives to optimize more than $400K annual digital media mix and online performance for high-value advertisers. Sales including display, social media management, pay-per-click, website development, search engine optimization and email marketing
December 2011 - May 2013
Managed $180K in annual digital advertising buys including search, display and social media for agency clients with a focus on consumer goods retail and crisis management.
Executive communications, speech writing, crisis response, integrated campaigns
Social media strategy, advertising, content development, performance analytics
Cross-functional collaboration, relationship building, executive advising
PMP certified, budget management, timeline development, stakeholder management
Focus in Finance, Global Strategy
Graduated May 2025
Certified since January 2019
Chinese Language & International Studies
Graduated May 2010
My approach to communications centers on building strong foundations of trust and relationships, which enable strategic initiatives that deliver meaningful business impact. This philosophy has guided my work across industries and organizations.
Measurable results that drive business objectives
Thoughtful planning aligned with organizational goals
Building trust with stakeholders at all levels
I bring a unique blend of strategic thinking, practical execution, and measurable results to every project. My experience spans corporate communications, digital marketing, and project management, allowing me to approach challenges holistically.
I'm particularly passionate about strategic communications initiatives that connect business objectives with customer needs. Projects involving executive communications, digital transformation, or complex stakeholder management are my specialty.
Robert C. Pettit, MBA, PMP